LINE Friends Cafe & Store at Garosugil - Seoul, South Korea

LINE. It's amazing how an application for communications on for electronic devices such as smartphones and tablets can be this big. There are many but why LINE, they have cute characters and definitely became a brand. Asia is a very big market and yes Asians love cute things.

The Store

Who's your favorite LINE character? Mine? Of course it's Brown, well James is cute too. Brown the bear is the most popular, second is probably Cony. Here you can find all LINE character for real well at least you can touch it. When it's became a brand, they can sell pretty much anything. 

The store is big but not too spacious. Ground floor filled with stuffs such as stationery, accessories, dolls, Brown figures, so cute! While the cafe is on the basement level, apparel is on the upper ground. T-shirts are quite affordable, guess what? I saw some of T-Shirt labels and found out that it's made in Indonesia well not all, better be proud. 

You really do not want to miss this thing, taking pictures with LINE Character. The icon is a very big Brown just after the front door. All visitors wanted to take picture with big Brown, it took some time until my turn, so just make sure to get your camera ready.

with Moon at LINE store & cafe


From chocolate, cakes, macarons, to ice cream. Is it expensive? Well, Seoul is expensive but I think the pricing here is wise enough. Too cute to eat, or is it just cute by the appearance? You decide, to me I enjoyed their ice cream like nothing else.

There are 4 kinds to choose, Cony in cup or cone and Brown also in cup or cone. I had Cony cone and Brown in a cup. It was so good, smooth not so creamy ice cream, not too sweet, not milky, it's just right to my palate. Personally I like Brown better than Cony, in this case of ice cream. Softserve was the same but Brown has chocolate biscuit and the chocolate flakes. Light and crispy chocolate flakes, delightful! It costed me 3800 won for each. Whenever you're around Seoul, this place is definitely worth to visit, more over it's located at Garosugil (tree-lined street), the famous shopping street, lots of enticing things to shop around.

Brown ice cream

How To Get There:
Take Subway to Sinsa Station (Line 3), exit 8. Walk straight then turn the left on Garosugil (tree-lined street) continue straight, the LINE Store & Cafe will be on your left.

LINE Friends Cafe & Store
535-18 Sinsa-dong, Gangnam-gu
Seoul, South Korea

Sinsa Station (Line 3 Seoul Subway) exit 8

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  1. Line began in 2011 as the brainchild of engineers at NHN Japan, the Japanese arm of Naver Corporation (formerly NHN) based in South Korea.

  2. Hello, may I know how much the price for second picture of brown wearing different cloth? Thank you

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